Although the digital revolution has created more platforms from which to promote a community project, it is also more possible to be drowned out by the huge volume of other news, information and projects. People are spending increasing amounts of time consuming information, so how can you make sure that an important project gets the attention it deserves?
Thanks to his position as the founder of two successful social ventures, Fiyaz Mughal understands how to use media to promote a community project.
Here’s some advice:
Announce Good News
It’s important to announce all the positive steps you are taking towards your goal. For example, if you have just had a grant approved, make sure to announce it. It can seem as if the enterprise’s victories are only relevant to the employees or the local community, yet there is a lot of press coverage to be gained by announcing a venture’s achievements. Announce relevant and important news – such as donation drives, awareness campaigns, meeting goals and public forums – and remember to keep alternative news sources, bloggers and local community leaders informed.
Make Visuals
Photographs and videos are some of the best ways to promote a community project. Visual information is eye-catching and will grab people’s attention. Make sure to document any events or gatherings so that the images can be used in promotions, or consider inviting local news outlets to cover the event.
Embrace Social Media
Social media is a powerful tool when used correctly and can prove invaluable when promoting a community project. Using social media properly requires a ‘social media strategy’ that focuses on gaining interaction and engagement with the content. Aim to get people sharing your content, news and images, as this is one of the best ways to spread the word.
Partnerships
Your project may be of interest to other community groups that work in a similar field. Rather than competing with these groups, join together. By introducing yourself and your work to others it may be possible to further promote your project, as more established groups might be happy to share your project with their social media followers and network at large.
Incorporating these tips and tricks into your promotion strategy will result in increased visibility for the project, and increased visibility will result in a more established project that can achieve more of its goals.